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Showing posts with the label Sustainability

Majora Carter’s Eco-Entrepreneurship

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Majora Carter is on a quest to save the world one community at a time. That’s because she believes that no one should have to leave his or her neighborhood to live in a better one. Granted, this is an audacious goal, but Majora’s unique approach to urban renewal has already led to successful revitalization initiatives in her native South Bronx, N.Y., and she’s well underway bringing positive change to many more communities. Her rise to the position of a renowned urban revitalization strategist is no surprise when you witness firsthand her relentless energy and entrepreneurial spirit. I had the pleasure of meeting her earlier this year for an exciting conversation. Majora’s life journey is an inspiring story. She grew up in Hunts Point, a South Bronx neighborhood that for decades was plagued by poverty, violence and ecological degradation. Naturally, she was eager to escape. Education was her way out, but when she signed up for graduate studies at New York University, she returned t...

Zerofootprint: A Cool Approach to Sustainability

We’ve been exploring the area of sustainability a great deal lately. We have some new ideas for software Benetech could be developing. But, one of our core values is to see what’s already out there and to not duplicate great work already being done. That means we frequently run into cool projects (and mentally check the box: taken care of!). In this exploration effort, thanks to John Danner, the incredibly connected entrepreneur who hangs his hat occasionally at the Haas Business School in Berkeley, I was able to meet Dr. Ron Dembo, founder of Zerofootprint. Ron showed me a brief demo at TED and we followed up with a more extensive demonstration more recently. Zerofootprint is working to make a dent in minimizing climate change, by changing people’s behavior. And, it’s not clear that making the scientific case is sufficient for people to change. But the reality is that people don’t even need to buy the scientific case for climate change to take actions that address the issue: wo...

Caltech and Sustainability

When I can find the time, I jump at the opportunity to visit universities. It stimulates the same pleasure center that brainstorming does for me! The universities I visit tend to be full of students and faculty committed to doing important and innovative work. My recent visit to Caltech was no exception. Of course, I have a soft spot for Caltech, having gotten my two degrees there. It was a class at Caltech that prompted me to first think of making reading machines for blind people, my personal jumping off point that led me to found Benetech (hmm, name similarity probably not a coincidence!). I no longer do any of the scientific work I was trained to do. But, Caltech taught me how to size up a problem and model how a system works: skills that have been indispensable in both my entrepreneurial and social entrepreneurial pursuits! The most exciting thread of the day concerned sustainability. I was turned on to climate and energy issues six years ago by reading Caltech professor David G...