My Benetech
We just launched a major stakeholder communication initiative, at My Benetech. We've partnered with the folks from Papilia to provide user-customization of the information they receive from us. It's a place on our website where our users and supporters can sign up for the information they want. I think of it as being similar to the social networking sites (like FaceBook or LinkedIn) where people have more control on what information gets shared with whom. In this case, we're recognizing that Benetech serves widely differing audiences. Some folks are passionate about literacy and helping people with disabilities, others about human rights, and still others about the environment. So, we now have the ability to sign up for one, two or all of our project areas. It's also part of the professionalization of our communications (which I'm sure long term readers will notice). Telling the story of why technology matters to real people is essential to accomplishing ou...