Conservation Planners Use Benetech's Miradi Software to Help Save Reefs in Guam
Elaina Todd, an environmental planner who develops social marketing campaigns with the nonprofit conservation group Rare, is profiled in our most recent case study for Benetech’s Miradi software. Miradi, is used by nature conservation practitioners around the world to design, manage, monitor and learn from their projects. The free and open source software, which is a joint venture between Benetech and the Conservation Measures Partnership (CMP) , guides users through a series of step-by-step interview wizards, based on the Open Standards for the Practice of Conservation. Elaina is using Miradi to develop and monitor her “Pride” campaign which addresses the social and economic factors that create environmental threats to Guam’s coral reefs. Rare’s Pride campaigns are two-year marketing initiatives that shift the attitudes and behaviors of people living near endangered areas to engage them in conservation efforts. Rare has embedded core Miradi functions into their standardized marketin...