IDEO: Design for Social Impact
I just gave a talk at IDEO, the famous Silicon Valley design firm. IDEO is very interested in making a bigger positive impact on society, and I was heartened by the great turnout and conversation. Doug Solomon, their Chief Technology Officer, was my connection to come in, and I appreciated Doug's invitation! IDEO has been working with the Rockefeller Foundation to bring more of the design community into the social sector. They just released a manual on how to do this, called Design for Social Impact , which is freely available on the web. When cutting edge, well-respected and innovative firms like IDEO take the plunge, it makes talking about (and doing something about) global social issues more acceptable to the wider design and tech business communities. Hope to see more groups following suit!