Opposing Salesforce.com attempt to TM "Social Enterprise"
I've been working closely with Kevin Lynch, the CEO of the Social Enterprise Alliance, on countering the efforts of Salesforce.com to attempt to trademark the name of our entire field, Social Enterprise. Kevin and the SEA today launched an Initiative To Protect the Meaning of Social Enterprise , supporting the efforts of our peers with Social Enterprise UK in their "NotInOurName" campaign. Here is the letter I'm sending to the USPTO supporting their initial recommendation against granting this registered trademark in the U.S. August 28, 2012 Michael Webster, Examining Attorney USPTO Law Office 102 Commissioner for Trademarks Alexandria, VA Re: Trademark Application 85492013, by Salesforce.com using the mark “Social Enterprise” Dear Examiner Webster: We note with interest the Examiner’s Office Action of March 13, 2012, stating the initial reasons for rejection of the referenced application. On behalf of our nonprofit organization, Benetech, and the tho